MIMI Bath Fixtures
Trade Show Product Launch
Chicago, Illinois
160 Guests
Client Objectives:
- Unveil the upscale MIMI Bathroom fixtures to a select number of guests at a separate venue from their exhibit during the Kitchen and Bath Trade Show.
- Elevate and create awareness of the Italian brand within the Kitchen & Bath Fixture industry.
- Ensure each guest attending the event leaves feeling like a VIP customer.
Solutions:
- A cocktail reception and presentation was held at Prairie Productions.
- The Exquisite Events team transformed Prairie Productions, a venue that provides vast white spaces into a showroom for the high end Italian bath fixture manufacturer.
- Re-created the entire MIMI bathroom set exhibit on site.
- A short video and presentation was produced to inform attendees about the company’s exceptional quality and upscale bath fixtures.
- Italian Lamborghinis were at the event’s entrance to make a correlation between exceptionally built Italian sports cars and upscale bath fixtures made in Italy.
- Models welcomed guests upon their arrival to the reception.
- Menu composition included antipasto, hor d’oeuvres and Italian wines.
- Guests were given takeaways of Italian watches and scarves along with the MIMI brochure and company information.
Result:
- Attendees were treated to a first class event.
- Event generated buzz within the Kitchen and Bath trade show (KBIS)
- Client was able to build a new customer base.
Images: