MIMI Bath Fixtures

Trade Show Product Launch

Chicago, Illinois

160 Guests

Client Objectives:

• Unveil the upscale MIMI Bathroom fixtures to a select number of guests at a separate venue from their exhibit during the Kitchen and Bath Trade Show.
• Elevate and create awareness of the Italian brand within the Kitchen & Bath Fixture industry.
• Ensure each guest attending the event leaves feeling like a VIP customer.

Solutions:

• A cocktail reception and presentation was held at Prairie Productions.
• The Exquisite Events team transformed Prairie Productions, a venue that provides vast white spaces into a showroom for the high end Italian bath fixture manufacturer.
• Re-created the entire MIMI bathroom set exhibit on site.
• A short video and presentation was produced to inform attendees about the company’s exceptional quality and upscale bath fixtures.
• Italian Lamborghinis were at the event’s entrance to make a correlation between exceptionally built Italian sports cars and upscale bath fixtures made in Italy.
• Models welcomed guests upon their arrival to the reception.
• Menu composition included antipasto, hor d’oeuvres and Italian wines.
• Guests were given takeaways of Italian watches and scarves along with the MIMI brochure and company information.

Result:

• Attendees were treated to a first class event.
• Event generated buzz within the Kitchen and Bath trade show (KBIS)
• Client was able to build a new customer base.

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